Lewis Carroll wrote about his leading character, Alice, finding herself essentially in an alternate reality when she fell into and through a mirror. Those who are much smarter than I am described Carroll’s entire book as a statement on the politics of his day. Dumb as I may be, I tend to agree. Recently, I remembered the entire “falling through the looking glass” scenario as I watched first a bit of a TV program (Fargo – love it!), then bunches of commercials, then a bit of the program, then bunches of commercials – you get the idea, right?
But that’s not the “looking glass” part, though getting to the meat of a program is like cutting through the fat and gristle on a very overdone and extremely cheap steak. No, I became fascinated with how a couple of items are marketed.
First, let’s take cell phones, for instance: I’ve always understood cell phones to be primarily for the purpose of voice communication, haven’t you? Then, text messaging cropped up, followed by emails. But that’s not at all how today’s generation of cell phones are marketed; in fact, voice, text, and email communication is rarely mentioned. Now the ads are all about camera and video capability, remote access to cars, houses, and security systems. I do get a kick out of watching adolescent 20-year-olds jump moguls, but come on, people. These are PHONES, aren’t they? Well, maybe not any more. Now they’re video cams that incidentally include phones.
Automobiles are another product that is very strangely advertised on TV. (Trucks, too, folks.) The purpose of cars is for transportation, isn’t it? To get us from here to there and maybe back again? Once more, I must say that I really love the erotic element of many car commercials – who doesn’t like a little bit of romantic whimsy, but even that is fleeting. The primary focus of the ads no longer seems to involve transportation, but rather the Bose sound system, the Cue infotainment center, Pandora and Sirius, etcetera, etc. All these extraneous extras that will make us more powerful and attractive to others, and more relaxed and comfortable in our moving shell. Sorta makes me scared that drivers will be so relaxed they’ll snooze right off.
So when phones aren’t talked about as phones but as cameras, and cars aren’t talked about as cars but as nearly something else entirely, does that mean I have already fallen through the looking glass, but didn’t even know it?
Help! How do I get away from this nonsensical place and back to the land of reason? Or is it too late………